Max Ulm – Ad Tech and Data Analysis Specialist

MAX ULM

AD SALES & DATA ANALYSIS SPECIALIST

I am a results-driven ad-ops expert with 6 years of experience in publisher-side advertising. Specialising in programmatic and direct advertising, I excel in campaign optimisation, data analysis, and revenue management. My expertise in team leadership and workflow optimisation has consistently driven efficiency and excellence.

SOFT

SKILLS

SOFT

WARE

SKILLS

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Team Management

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Data Analysis

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Dashboard Development

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Client Relations

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End-to-end Campaign Management

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Workflow Optimisation

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Critical Thinking

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Problem Solving

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Excel

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Google Ad Manager

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Salesforce

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Tableau

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Airtable

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Power BI

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Piano Analytics

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MS Office Suite

CAREER

CLIENTS

Senior Sales Planner ANZ

BBC Studios

March 2024 - Present

Key Responsibilities

Campaign forecasting, planning & booking, and supporting the wider advertising sales team.
Providing regular performance reports, insights, and recommendations for content campaigns, including digital analytics, on and off-platform distribution.
Maintaining strong relations with major agencies and direct clients.
Working with internal departments on new product developments and communicating this to my team.
Managing the training and onboarding of new starters and supporting their development.
Compiling and creating sales planning resources.

Achievements

Improved and standardised company planning and reporting templates.
Developed campaign performance and delivery tracker to manage briefs on a granular level.
Developed a master inventory database to provide top-line and granular views of our
impressions and revenue forecast.
Created a content page view dashboard to improve reporting that has been implemented into the wider APAC region, saving tens of thousands in production costs.
Combined all sales planner resources into an integrated hub.

CLIENTS

Senior Digital Ad Ops Specialist

Foxtel Media

April 2023 - March 2024

Key Responsibilities

Provide operational insights and support on direct and programmatic campaigns from
conception to completion.
Ensure key stakeholders are informed of campaign progress by running regular meetings to align expectations.
Work with relevant teams to troubleshoot campaign and platform issues, improve workflows and creative efficiencies.
Provide optimisations and suggestions to secure incremental opportunity.

Achievements

Improved our department’s legacy tracker to aggregate more relevant campaign data, as well as automated data processing through Looker Studio and Big Query.
Successfully managed a mediation of multiple stakeholders through a legal inquiry from L&G NSW.
Ensured all key clients delivered above 100% for major sponsorships across NRL & AFL.

CLIENTS

Senior Broadcast Ad Ops Campaign Manager

Foxtel Media

August 2022 - May 2023

Key Responsibilities

Simultaneously manage a team of onshore and offshore coordinators.
Supervise revenue and audiences against campaigns and ensure alignment with client
expectations and business policies.
Monitor team performance against KPIs and provide consistent feedback and career
development opportunities.

Achievements

Consistent delivery of entire sales portfolio above 100%.
Successful onboarding and upskilling of new starters.
Development of centralised tracker to manage campaign delivery and improvement WoW.

CLIENTS

Centralised Broadcast Ad Ops Trading Executive

Foxtel Media

May 2019 - August 2022

Achievements

Oversaw the management of multiple Federal Government campaigns through the Federal
Election. Ensured no material ran through legally restricted times and recouped spend after the election concluded.
Took our historically underdelivering client and tracked them from 78% delivery to 105%
delivery within one month.
Managed the migration of our company onto a Salesforce database.